Artist, entrepreneur and disruptive innovator, James Sanders heads up London Diamonds.

His unique approach to business cuts through the traditional sales patter to offer clients clarity of choice.


An eclectic career path and years of experience in the city

James Sanders has always taken a non-traditional path to success. He favoured learning from real life over academia and trusting his instincts over caution.

A focused career path and years of experience in the city led to James Sanders founding the largest independent derivatives broker in 2001.

Today, he is Managing Director of London Diamonds offering the best quality, fairly valued premium diamond jewellery. London Diamonds gives their customers access to competitive online diamond prices without any compromise on customer service or quality

James Sanders London-based businessman and investor

James is also an active investor seeking new opportunities primarily within gaming, AI technology and alternative investment sectors.