As a user of this website (operated by London Diamond Holdings Limited Ltd, hereinafter referred to as the “Website” or “LDH” or “LD”) you acknowledge that any use of this website by you including any transactions you make is subject to the terms and conditions listed below and includes any other important sections such as Returns and Privacy Policy. Please read through these terms and conditions carefully before using this website as your use of the website will signify your agreement to be bound by them. Also read our Privacy Policy below regarding your personal information. We reserve the right to change or modify these terms, conditions and any policy at any time, at our sole discretion. Any such changes will take effect from the moment they are published on the website and it is your responsibility to read the terms and conditions on each occasion that you use this website. Your continued use of the website including your login shall signify your acceptance to be bound by the latest terms and conditions. If you do not agree to all of these terms, please do not use this website or make any purchase from it.

Privacy Policy

This privacy policy is for this website and served by London Diamonds Holdings Ltd. It governs the privacy of the users who choose to use it.

The policy sets out the different areas where user privacy is concerned and outlines the obligations & requirements of the users, the website and website owners. Furthermore, the way this website processes, stores and protects user data and information will also be detailed within this policy.

The Website

This website and its owners take a proactive approach to user privacy and ensure the necessary steps are taken to protect the privacy of its users throughout their visiting experience. This website complies with all UK national laws and requirements for user privacy

Use of Cookies

This website uses cookies to better the users experience while visiting the website. Where applicable this website uses a cookie control system allowing the user on their first visit to the website to allow or disallow the use of cookies on their computer or device. This complies with recent legislation requirements for websites to obtain explicit consent from users before leaving behind or reading files such as cookies on a user’s computer or device.

Cookies are small files saved to the user’s hard drive that track, save and store information about the user’s interactions and usage of the website. This allows the website, through its server to provide the users with a tailored experience within this website. Users are advised that if they wish to deny the use and saving of cookies from this website on to their computers hard drive they should take necessary steps within their web browsers security settings to block all cookies from this website and its external serving vendors.

This website uses tracking software to monitor its visitors to better understand how they use it. This software is provided by Google Analytics which uses cookies to track visitor usage. The software will save a cookie to your computer’s hard drive in order to track and monitor your engagement and usage of the website, but will not store, save or collect personal information. You can read Google’s privacy policy here for further information: ]

Other cookies may be stored to your computer’s hard drive by external vendors when this website uses referral programs, sponsored links or adverts. Such cookies are used for conversion and referral tracking and typically expire after 30 days, though some may take longer. No personal information is stored, saved or collected.

Contact & Communication

Users contacting this website and/or its owners do so at their own discretion and provide any such personal details requested at their own risk. Your personal information is kept private and stored securely until a time it is no longer required or has no use, as detailed in the Data Protection Act 1998. Every effort has been made to ensure a safe and secure form to email submission process but advise users using such form to email processes that they do so at their own risk.

Email Newsletter

This website operates an email newsletter program, used to inform subscribers about products and services supplied by this website. Users can subscribe through an online automated process should they wish to do so but do so at their own discretion. Some subscriptions may be manually processed through prior written agreement with the user.

Subscriptions are taken in compliance with UK Spam Laws detailed in the Privacy and Electronic Communications Regulations 2003. All personal details relating to subscriptions are held securely and in accordance with the Data Protection Act 1998. No personal details are passed on to third parties nor shared with companies / people outside of the company that operates this website. Under the Data Protection Act 1998 you may request a copy of personal information held about you by this website’s email newsletter program. A small fee will be payable. If you would like a copy of the information held on you please write to the business address at the bottom of this policy.

Email marketing campaigns published by this website or its owners may contain tracking facilities within the actual email. Subscriber activity is tracked and stored in a database for future analysis and evaluation. Such tracked activity may include; the opening of emails, forwarding of emails, the clicking of links within the email content, times, dates and frequency of activity [this is by no far a comprehensive list]. This information is used to refine future email campaigns and supply the user with more relevant content based around their activity.

In compliance with UK Spam Laws and the Privacy and Electronic Communications Regulations 2003 subscribers are given the opportunity to un-subscribe at any time through an automated system. This process is detailed at the footer of each email campaign. If an automated un-subscription system is unavailable clear instructions on how to un-subscribe will by detailed instead.

External Links

Although this website only looks to include quality, safe and relevant external links, users are advised adopt a policy of caution before clicking any external web links mentioned throughout this website.

The owners of this website cannot guarantee or verify the contents of any externally linked website despite their best efforts. Users should therefore note they click on external links at their own risk and this website and its owners cannot be held liable for any damages or implications caused by visiting any external links mentioned.

Adverts and Sponsored Links

This website may contain sponsored links and adverts. These will typically be served through our advertising partners, to whom may have detailed privacy policies relating directly to the adverts they serve.

Clicking on any such adverts will send you to the advertiser’s website through a referral program which may use cookies and will track the number of referrals sent from this website. This may include the use of cookies that may in turn be saved on your hard drive. Users should therefore note they click on sponsored external links at their own risk and this website and its owners cannot be held liable for any damages or implications caused by visiting any external links mentioned.

Social Media Platforms

Communication, engagement and actions taken through external social media platforms that this website and its owners participate on are custom to the terms and conditions as well as the privacy policies held with each social media platform respectively.

Users are advised to use social media platforms wisely and communicate / engage upon them with due care and caution in regard to their own privacy and personal details. This website nor its owners will ever ask for personal or sensitive information through social media platforms and encourage users wishing to discuss sensitive details to contact them through primary communication channels such as by telephone or email.

This website may use social sharing buttons which help share web content directly from web pages to the social media platform in question. Users are advised before using such social sharing buttons that they do so at their own discretion and note that the social media platform may track and save your request to share a web page respectively through your social media platform account.

Shortened Links in Social Media

This website and its owners through their social media platform accounts may share web links to relevant web pages. By default, some social media platforms shorten lengthy URLs.

Users are advised to exercise both caution and good judgement before clicking any shortened URL’s published on social media platforms by this website and its owners. Despite the best efforts to ensure only genuine URL’s are published many social media platforms are prone to spam and hacking and therefore this website and its owners cannot be held liable for any damages or implications caused by visiting any shortened links.

If you have any questions or concerns related to this Privacy Policy, please contact us.

Order and purchase process

All orders placed through LD will be subject to acceptance in accordance with these terms and conditions.

Product availability, pricing, payments and delivery policy

You may choose to complete your order in any one of the following currencies: EUR, GBP, USD. We accept the following payment methods: Credit and Debit cards (Visa, Mastercard), PayPal and Bank Wire.

You represent and warrant that if you are purchasing something from us that (i) any credit information you supply is true and complete and your own, (ii) charges incurred by you will be honoured by your credit card company, and (iii) you will pay the charges incurred by you at the posted prices, including any applicable taxes, shipping and insurance.

All orders are subject to product availability. If an item in your order is unavailable, we will ship you the part of your order that is available. When that item becomes available, we will ship you the rest of your order. Shipping costs for your order are non-refundable and are based on the weight of the items you order and your location. The date of delivery for your order may vary due to carrier shipping practices, delivery location, method of delivery and the quantity of items ordered, and in addition your order may be delivered in separate shipments. Additional shipping charges may apply depending on your location and the size of your order. You are responsible for all taxes applicable to the delivery of your order, including sales tax, value added tax, custom duties and excise duties. If there is any damage to the items that you ordered on delivery, you must contact us within 5 days from receipt of your order.

Once we receive your order, LD may charge your credit/debit card to check stock availability and reserve your stone. Goods are subject to availability. While we take every possible measure to honour your choices, in rare cases the item you selected and reserved, may no longer be available. In such event, our Diamond Consultant will source and offer you the closest matching alternative. If you do not wish to proceed with the replacement, you will receive a full refund of your reservation payment. LD will not be held liable nor obliged to honour your order choice, in case of your delayed payment for the item. In the event that reservation is successful, but full payment of the item is not finalised or cancellation occurs before shipping, the customer may be liable for an administrative fee.

The price you pay is the price displayed on this website or quoted via phone or email, including delivery cost and VAT (if applicable), at the time we receive your order. Whilst we make every effort to ensure that all prices on our website are correct, errors sometimes do occur. If such an error in the price of the goods you have ordered is discovered, we will let you know of this as soon as possible. You will be given the option of reconfirming the order at the correct price or cancelling it. If we are unable to contact you we will treat the purchase as cancelled. If you cancel and you have already paid for the goods, you will receive a full refund.

Goods will remain the property of LD until they have been fully paid for. In case you receive goods that you have not paid for in full,and you are requested by LD to return the same, you have to do so immediately without delay. LD will incur the costs of delivery but may charge you an interest rate penalty, to be calculated from the day you received the goods.

You agree to indemnify LD in full against all costs and outgoings incurred by us in obtaining payments from you in the event that a failed payment occurs.

Importer of record

When ordering from LD, the recipient is the importer of record and must comply with all laws and regulations of the destination country. Title and risk of loss for items ordered will transfer to the recipient upon shipment being picked up by the carrier from LD. Prior to delivery to the recipient, the shipment may be subject to customs fees, import duties, taxes, and other charges of the destination country where applicable. These charges are always the recipient’s responsibility.

Value Added Tax (VAT)

Value added tax (VAT) will be applied for all orders placed on the website where applicable. The VAT amount is calculated based on the shipping destination of your order. If you choose to have your diamonds securely stored, you will be responsible for paying VAT should you decide to later take delivery of the items. We are VAT registered in the UK and our VAT number is 285 2852 73.

Delivery insurance

We use only professional, reputable delivery carriers. All shipments are fully insured. That means that your order is always shipped risk-free. For added security, a signature will be required upon delivery of your London Diamonds order. Please make arrangements so that you are available at the shipping destination to sign for receipt. Please be aware that for any shipments exceeding the value of EUR 5,000 or equivalent in other currency, the presentation of the identification document that is kept in the LD file is necessary, as well as the delivery address matching the utility bill address held on file. Upon acceptance of delivery, the insurance and protection of merchandise become the sole responsibility of the customer and LD shall not be held liable for any loss, theft or resulting damages that may subsequently occur.

Alternate shipping addresses

If you prefer, we can ship your order to an address other than your billing address. As a security precaution, we require that you personally receive and sign for the item in addition to showing your valid identification document. This step helps protect you from fraudulent charges to your credit card.

Returns & Refunds

We provide the option of a full NO QUESTIONS ASKED refund for the value of the item within 14 days of delivery. This returns policy is limited to all items that have not been customised from their original state as received. Due to the nature of bespoke work, we are unable to offer refunds on any bespoke work. However, all bespoke work must be made to the specification and design which you have agreed upon, any deviation from this spec would mean you were entitled to a refund. Returns of orders will be confirmed only where you have returned the item in its original condition, unworn and together with its original packaging and certificate. The customer accepts and hereby undertakes to cover any shipping charges for the return of the goods. Please contact us to discuss this further, as management has the ability to waive these charges on a case by case basis. In the unlikely event that the goods turn out to be faulty, damaged or different from those the customer ordered, LD will take back the item and refund the cost in full. If the purchased diamond has been in any way tampered with or altered by the customer, jeweller or any other third party, the return policy will cease to apply, and the item becomes non-refundable and non-returnable. Note: LD will not be responsible for loss or damage of return shipments. We cannot be held liable for any loss or damage you may suffer as a result of your return or late delivery or cancellation of your order, so we advise that you retain all proof of posting documentation. If you have any questions regarding returns please send us an e-mail to If the goods in question are bespoke jewellery, and we have already provided you with designs which you have approved, we will undertake any repairs or alterations at cost. In the unlikely even that we have not built the bespoke piece to the specification agreed upon, we will cover the cost of any repairs or alternations.

Upgrade guidelines

London Diamonds are pleased to offer a lifetime diamond upgrade program on all GIA graded diamonds. Simply call our helpful, experienced staff to learn more about our upgrade program and to select your new diamond. You will receive credit equal to 100% of the original price of diamond value toward the purchase of a new diamond, excluding shipping and insurance. The price of your new diamond must be at least three times the price of your original diamond. Your diamond must be in its original condition with the original diamond grading report. Any damage to the original diamond may disqualify the diamond from our upgrade program. Upgrade purchase must be made in original currency. Coloured diamonds are ineligible for this program.

Diamond certificates

When you order a loose diamond, we ship it to you with the accompanying diamond grading report (also called a diamond certificate). These grading reports are detailed documents created by diamond grading experts at highly-respected diamond laboratories – making it very expensive to replace a diamond grading report. Because of this, we require each diamond grading report to be included with each returned diamond. If you do not include the diamond grading report with your return, you will be charged a replacement fee of EUR 500 and you may be charged an additional replacement cost for packaging and any other collateral material as well as costs of shipment and insurance. The cost will vary depending on the country where the item is dispatched from as well as the value of the item.


If any provision of these Terms and Conditions shall be deemed unlawful, void or for any reason unenforceable, then that provision shall be deemed severable from these Terms and Conditions and shall not affect the validity and enforceability of any remaining provisions.


Notwithstanding any of these Terms and Conditions, LD reserves the right, without notice and in its sole discretion, to terminate your license to use this site and our eshop, and to block or prevent your future access to and use of the Site.

Governing jurisdiction

This Legal Notice shall be governed by and construed in accordance with the English law and therefore, no representations or warranties are granted as to the compliance of the content of the Website or the services offered through it with the laws of any other country or jurisdiction. Any dispute(s) arising in connection with this Legal Notice are subject to the exclusive jurisdiction of England and Wales.

Legal Notices

Under no circumstances shall LD be liable for any indirect, special, incidental or consequential damages of any kind, regardless of the form of action, whether in contract, tort (including negligence), strict product liability or otherwise, even if we have been advised of the possibility of such damages. If you have any questions, please do not hesitate to contact us at or dial 0203 051 3180 .

Identification of the entity which owns the website

The website is owned and operated by London Diamond Holdings Ltd, Registered Company Number: 10798480, of 71-75 Shelton Street, Covent Garden, London, England, WC2H 9JQ.

We recommend you print out a copy of these terms and conditions for your future reference. If you have any questions regarding this website and/or your purchase please contact us.

Terms and Conditions updated November 2017.