London Diamonds | Bespoke Engagement Ring Specialist

Welcome to London Diamonds

Changing the world of diamonds and bespoke jewellery

Every idea starts with a problem.

When one of our founders wanted to upgrade his wife’s engagement ring, the world famous boutique he purchased it from was unwilling to buy it back from him for fear of revealing their margins. He realised the real value of a diamond ring came from the quality of the diamond, not the store or brand that sold it.

London Diamonds is different to other diamond businesses and jewellers. We focus on sourcing the best diamond for your budget, regardless of whether you are spending £1,500 or £1m plus. Everything we create is handmade in our London workshop, without compromise. Our team have worked for the biggest jewellery brands, the same ones we now undercut, check out our work here.

All our diamonds are guaranteed to be conflict free. By sourcing stones directly from the diamond manufacturers that polish and certify the stones, we can offer you the highest quality diamonds at close to wholesale prices.

When the time comes to upgrade your diamonds, our unique buy back guarantee means you will receive 100% of the original purchase price as a credit towards the new diamond.

Put us to the test, get a super fast quote here.

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💍 Engagement & Wedding Rings
🚫 No Middlemen
⭐️#1 Rated on Google
⬇️ LIVE chat, fast QUOTES
💎 Bespoke Jewellery
🖥 Price Match
🌍 Mined & Lab Diamonds🧪

• Cushion cuts. Always popular, but as with ova

• For anyone wondering, we will be posting some

• For anyone wondering, we don’t just make ov

Our first post of 2021, we hope you like this one.

• Thank you for supporting us throughout 2020.

• The diamond business is a funny one, and not

• If you are a fan of subtle diamond engagement

• At the time of writing, London is about to be

• His proposal was very special. It’s melted h

• If you are looking for a GIA certified princes

• Emerald cuts are not ‘on trend’. They are

• Let’s be honest, it’s not rocket science t

Load More… Follow on Instagram

Huge choice, personal service & better value.

Once the cost of luxurious showrooms, slick sales staff, advertising and ‘free’ champagne has been accounted for, in addition to the mark up by various middle men and third party retailers, the price paid is far higher than the actual value of the diamonds used.

We do things a little differently. We don’t have a showroom and we don’t have stock that we need to sell on to customers. Our job is to find you the best deal and build exactly what you want. If you are considering a significant diamond, inspect it at our secure viewing facility in London.

Buying and creating beautiful diamond jewellery on the correct terms has been very difficult.

Until now.

If you have any questions, please call us on +44 (0) 207 993 4020, email or LIVE chat with one of our team.

Get a Quote

About Us

We are London based and proud to have clients from 20 different countries. We source diamonds and create bespoke jewellery, which is handmade by our established London workshop. The diamond vault and client meeting facility are in the heart of London’s diamond district. We are perfectionists and passionate about creating beautiful jewellery at a fair price.

Why Us?

The diamond and jewellery businesses needed changing, so we did it.Boutiques rely on marketing and their perceived brand ‘exclusivity’ to overcharge their clients whilst lower-end retailers offer mass produced pieces of low quality. We use the same diamond suppliers as boutiques but without the brand name mark up. More choice, better value and a VIP service.

Price Promise

Our diamonds are sourced from the same suppliers and manufacturers that supply the world’s major luxury brands. We have removed the dealer and jewellery shop from the usual journey a diamond travels before reaching you. Our prices are the lowest in the world. We do not have ‘Black Friday’ or any other type of ‘sales event’, our prices are permanently low.

How Does it Work?

First, we help you choose the best quality diamond available for your budget from the wholesale market. We know what to look for and how to avoid expensive mistakes. If you are buying a significant diamond, inspect it at our secure viewing facility? Then, our designers will produce an amazing 3D design animation for your approval. Once approved, we start the build.

How Long?

The fastest we have ever built a ring was 3 days, but true craftsmanship should not be rushed and we would rather turn work away than take on too much and make compromises. Every piece must be perfect and we are well aware of the trust placed with us by our customers. We would like between 2 and 4 weeks to complete most projects.

Meet Us

Meet with us to discuss your designs and view suitable diamonds in a secure and relaxed environment.

Can bespoke really can cost less than ‘ready made’?

FIND OUT HERE

Unbiased Advice

Bespoke Design

Clients from 20 Countries

Established Workshop

Secure Viewing Room

50,000 Loyal Followers on Instagram

The myth of ‘special’ diamonds
October 11, 2018
The truth about diamond investment
September 18, 2018
Paying double but getting less
September 7, 2018
Overpriced Diamonds
August 18, 2018
The importance of a GIA Certificate
July 18, 2018

Seen diamonds or jewellery online?

Check the price here!

Why pay more for the same diamond? Send us the link and we will check the price for you.

CHECK MY PRICE

Find out more today

44 207 993 4020

All orders include fully insured home delivery

18027

Suppliers

£8.3Bn

Value of Diamonds

762

New diamonds added this week

Yearly % value increase

Market Activity 2017-2018

Bringing transparency to the Diamond Market

Follow these steps to discover more about buying diamonds with London Diamonds. We offer truly excellent customer service, low margins and helpful staff to guide you.

Search

We search the entire diamond market, over 1.2m stones, to find the best options available for your budget. We know what to look out for, what to avoid and the correct price to pay.

A BETTER DIAMOND

Diamond jewellery is often beautiful but most people overpay for it. We source diamonds from the same suppliers as the world's biggest luxury brands, and our workshop has over 20 years experience of creating the most beautiful bespoke jewellery. Nothing leaves our workshop until it is totally perfect, and we pride ourselves on combining traditional skills with the latest technology.

EXPERTISE

Creating the very best diamond jewellery for your budget is our priority. For example, did you know that we reject over 90% of the oval shaped diamonds we view, or that we often source stones that appear larger than they really are? Our team have years of experience and can help you choose the most beautiful stones on the best terms. Ask us about our unique 100% buyback guarantee.

SECURE

SECURITY

We offer fully insured worldwide delivery on all orders. All parcels are discreetly, but beautifully, packaged and we use the finest handmade walnut jewellery boxes for all orders.

WORKSHOP

DELIVERY

Historic retail price of 1ct flawless stone with no fluorescence.

Stewart Love

18:06 21 Jan 20

James was absolutely brilliant throughout the entire process and made it all so easy! I had initial reservations as I was completing everything online but I'm so glad I went through with it. I was able to get exactly what I wanted, which I hadn't seen elsewhere, and all for a fair price. Would highly recommend!

Liselle Barnsley

09:45 07 Nov 19

From the moment I contacted London Diamonds, I received nothing but the highest quality service and attention. James was prompt, polite and professional and the whole process from commissioning to delivery was superb. I am absolutely delighted with my necklace and will definitely return for more pieces to be made by London Diamonds. I can't recommend them highly enough!

Ann Falconer

16:17 20 Aug 19

My wife and I would like to thank James and his team for making a new ring to celebrate our 30th anniversary. His attention to detail and desire to source the right stones for this surprise ring was nothing less than amazing. Despite so many messages back and fore nothing was to much trouble for him. Don’t hesitate to use this very professional company with their amazing attention to detail and eagerness to please. Thanks James look forward to designing the eternity ring with you. Karl & Ann

Andrew Guy

23:27 05 Feb 20

James & the team at London Diamonds are absolutely fantastic, I really can’t fault them. I had been looking at rings for around 3 months before eventually finding London Diamonds, I wasn’t able to really find the ring I wanted & I was just getting the pushy sales techniques from other jewellers. I contacted James and let him know my specification and he came back near enough instantly with costs and some advice - but no pressure to buy. He then proceeded to answer any questions I had & I knew then that I had found the jewellers I wanted to make my ring! The pressure had completely gone & it actually became such an easy experience. Upon ordering I let James know that I wasn’t actually needing the ring until early February (This was the very beginning of November) that didn’t stop him getting the ring built or putting any work in front! Within a matter of days I had photos and videos of the ring - James even offered to hold it in their vault until I needed it. All in all it was around a week from ordering to it arriving at my door! The ring itself was perfect, I really couldn’t fault it or the entire team at London Diamonds. They have been fantastic & If you’re looking for the perfect jeweller, you’ve found it! Thank you so much for making the experience as easy as possible!

Craig Chaplin

19:01 18 Sep 19

Honestly can’t believe how great the service is. I was so nervous about getting the correct ring. I contacted James, explained what I was after, he confirmed that it would look great, we chose the stones and next thing I know it’s arrived at my door. It looks amazing and my fiancé loves it. Thank you so much for making what could be a stressful experience into such an easy, simple one.

Sonja Williams

22:13 19 Nov 19

I can honestly say it was a privilege to meet James. He is someone you can completely put your trust in and know that you will get exactly what you’ve asked for. James really knows and understands how important it is to his clients that they have a price of jewellery that is amazing, whatever the budget. I absolutely would not hesitate, in fact really hope, that I get the opportunity to work with James again. I am extremely happy with my ring and James really is just a lovely guy.

Caroline Yip

16:43 25 Jan 20

I live in the US and wanted a tennis bracelet. I was slightly apprehensive about ordering online but I read the ’London Diamonds‘ amazing reviews and thought I’d go for it. My 4 carat bracelet arrived this week and it was totally beautiful. The packaging was lovely and thank you to James and team for doing such a great job. I’ll be back for some diamond studs soon!

Richard Smith

21:19 06 Jan 20

One of the best experiences of my life made so much better by Victoria who helped me through the process. Couldn't of asked for more and was such a pleasure to purchase a ring me and my partner have fallen in love with.10/10 will recommend to all.

Alice Simpson

21:03 28 Nov 19

Review by Marie Simpson-I have recently bought a trilogy diamond ring from James at London Diamonds. The service I received was exceptional. Nothing was too much trouble from beginning to end. I was kept informed every step of the way of what was happening with my order. The ring is absolutely beautiful. I would not hesitate to recommend their services to family and friends for that special purchase. Thank you so much to everyone involved.

Miles Ling

21:52 03 Jan 20

Excellent experience with London Diamonds, James was brilliant! So helpful and made exactly what I asked for! Top quality diamonds. I was apprehensive about buying from Instagram and not seeing the ring in person, however James kept me updated with pictures and ensured I was happy throughout the making process. Would highly recommend! Excellent service!

Oliver Watson

12:21 22 Nov 19

I would like to thank James and the team for the professional and high standard of service that was provided. Not only was the diamond ring that I purchased was excellent and great in price, James helped me with the design suggesting potential designs. I could not thank James and London Diamonds enough and am over the moon with the service and would highly recommend London Diamonds for my family and friends. Thank You James.

Lloyd Precious

15:32 06 Nov 19

I couldn’t have wished for a better experience from James and will be recommending to others. I started following on Instagram London Diamonds some time ago and plucked up the courage to message him. He wasn’t pushy at all and very knowledgeable. Nothing was too much work for him and he really educated me on the whole diamond market. At times I am sure I was a real pain in arse. I wanted everything right and had high expectations which he immediately met and knew exactly what I wanted for the right engagement ring. I trusted him right from the off. Some several weeks later and the ring arrived very well packaged in the post. (The ring box is something else!) The build quality is superb and the team behind the scenes are a credit to you!Thank you for everything James and send my thanks to the rest of the team involved with making my fiancées engagement ring. - I look forward to working with you in the future on the wedding rings! 😁💪

Doug McMillan

20:14 01 Dec 19

At first like most I was unsure and sceptical but I am so glad I saw it through. James is by far one of the best people I have had the pleasure of dealing with . There is no pressure to purchase and happy to answer any amount of questions you fire his way and if your like me you will send plenty. Made on time , made to perfection and delivered in style . I will recommend London diamonds and James to anyone and will do so with ease . Thanks again James you made it perfect .

Louis Rutter

19:14 29 Aug 19

Look no further than James and his team at London diamond to design and create your ring! Amazing service from start to finish.James made the process so simple and stress free in creating the exact ring I had pictured in my head!thank you very much

Marc Roffey

22:50 08 Jan 20

So glad we chose to use James at London Diamonds Official for our engagement purchase. From the very first call to picking up the ring, James made the whole experience pleasurable and took away any of my fears and anxieties about getting it right!!!The quality of the stone far outweighed any we had seen on the high street and for a very competitive price. I would highly recommend using James at London Diamonds and will be using him again for future purchases. Thank you.

Sammy Layton

20:13 22 Nov 19

We stumbled across London Diamonds on Instagram, we were a little bit apprehensive about ordering online but we needn’t have worried! The service we had from James was fantastic. James accepted the challenge of making my engagement in the design that I wanted and within our budget which wasn’t huge. We were kept up to date throughout the whole process from initial instruction to delivery. Would 100% recommend James and his team at London Diamonds!!

Daniel Pease

18:19 19 Sep 19

I am so pleased that I chose London Diamonds to make my fiancee's engagement ring, and I cannot recommend them highly enough. James was absolutely fantastic to work with. Meetings/consultations were relaxed and friendly, and I never felt under any pressure to buy or to make a decision that I wasn't totally comfortable with. James was very quick to respond to emails at every stage of the process, and his responses were genuinely informative and helpful (which was particularly appreciated given that I don't buy diamonds every day of the week!).And as for the end product - wow! My fiancee loves it, as do I, and she's had so much lovely feedback from friends and even strangers. A huge thanks must go to the team who work behind the scenes too!

Andrew Ryan

15:39 21 Jan 20

Fantastic service from James and the team. A pleasure to deal with. Completely changed our view on dealing with jewellers and will be back for more!

RUTH BAILEY

07:54 26 Nov 19

I recently worked with Victoria to source some earrings for my wife’s Christmas gift. She listened to my brief and delivered on it. Her service was very professional and I can’t wait for my wife to open her gift on Christmas Day.

Billy McDiarmid

12:58 24 Dec 19

Brilliant service - was a bit nervous to begin with as I hadn’t dealt with the company or bought this value of jewellery before online but James and the team are brilliant. Communication superb, speed of service brilliant. And of course the ring - it is amazing and my fiancé was over the moon with it. We saved a fortune and will be going back to James for our wedding bands.

Edward Vartan

12:10 02 Jan 20

Fantastic service received from James and London Diamonds. A very personal service, catered for your exact needs with great communication! Will definitely be back in the future for further pieces. Thanks!

Oliver Cheal

17:42 07 Sep 19

One of the most professional guys I’ve met, friendly and makes you feel like he is doing everything he can for you in a genuine way, fantastic service

Kyle Innes

13:39 02 Jan 20

5* everything about the service I received was brilliant. I went to a popular high street Jewellers and was told buy a few people that the prices are so over inflated for what you get. I viewed some rings and I spoke to James at London diamonds. He managed to source me the perfect ring, better quality at a cheaper price! Honestly please dont shop on the high street speak to these guys first.

Luke Blackburn

16:49 04 Jan 20

Fantastic customer service & communication throughout, not to mention the ring itself which is top quality. James provided great advice on the best diamond for my budget, taking the time to explore a number of options.James kept me updated with progress throughout the process with images & videos of the ring prior to delivery. All with a tight turnaround of just a few weeks for delivery in time for Christmas which was no trouble.Could not recommend London Diamonds highly enough!

Carla graham

16:49 03 Jan 20

I was asked to help with the selection of my best friends engagement ring. I was so anxious at the thought of her having an ugly/run of the mill ring. I mean it’s not everyday your bestie gets proposed to, so when it happens it has to be special and beautiful. So, I suggested London Diamonds, when I contacted James he was so helpful and patient. The time we had to pull this off was limited, but James reassured me the ring would be here on time...... of course it was, what a great guy! I could not recommend this company enough. You’re not going to buy diamonds or propose everyday..... when you do make sure they’re special, beautiful and different! Thanks so much for your help!CG

Red Middleton

18:40 05 Nov 19

From initial enquiry James offered a 5* service. I have recommend London Diamonds to a couple of friends and will defiantly use them again.

Lan Tran

21:35 11 Sep 19

James and his team are amazing. James took into consideration all my requests and built the perfect rings for me. Nothing was too much he was very patience and made sure I felt at ease and was not pressured into purchasing anything until I was fully comfortable with the design, price and the diamond. He gave informative advice when needed. This showed the high level of expertise and experience he had in this industry.I would highly recommend, you won’t find this level of service anywhere and the quality is exceptional.

S Khan

13:30 11 Sep 19

Amazing service from James and the team. They were able to supply our rings on such short notice! James was also super friendly and made the whole process stress free. Thank you again.