Welcome to London Diamonds

Changing the world of diamonds and bespoke jewellery

Every idea starts with a problem.

When one of our founders wanted to upgrade his wife’s engagement ring, the world famous boutique he purchased it from was unwilling to buy it back from him for fear of revealing their margins. He realised the real value of a diamond ring came from the quality of the diamond, not the store or brand that sold it.

London Diamonds is different to other diamond businesses and jewellers. We focus on sourcing the best diamond for your budget, regardless of whether you are spending £1,500 or £1m plus. Everything we create is handmade in our London workshop, without compromise. Our team have worked for the biggest jewellery brands, the same ones we now undercut, check out our work here.

All our diamonds are guaranteed to be conflict free. By sourcing stones directly from the diamond manufacturers that polish and certify the stones, we can offer you the highest quality diamonds at close to wholesale prices.

When the time comes to upgrade your diamonds, our unique buy back guarantee means you will receive 100% of the original purchase price as a credit towards the new diamond.

Put us to the test, get a super fast quote here.

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Huge choice, personal service & better value.

Once the cost of luxurious showrooms, slick sales staff, advertising and ‘free’ champagne has been accounted for, in addition to the mark up by various middle men and third party retailers, the price paid is far higher than the actual value of the diamonds used.

We do things a little differently. We don’t have a showroom and we don’t have stock that we need to sell on to customers. Our job is to find you the best deal and build exactly what you want. If you are considering a significant diamond, inspect it at our secure viewing facility in London.

Buying and creating beautiful diamond jewellery on the correct terms has been very difficult.

Until now.

If you have any questions, please call us on +44 (0) 207 993 4020, email or LIVE chat with one of our team.