Every idea starts with a problem

London Diamonds was born when one of our founders realised how much he had overpaid for his wife’s engagement ring. The luxury brand he had purchased it from had inflated prices, limited choice and offered no education about diamonds. London Diamonds has a very different approach. We make exactly what you want for a fair price and every ring has a lifetime guarantee, including all repairs. We are just as helpful after the sale as beforehand. We pride ourselves on being transparent and there is never any pressure or rush to commit. We’ll be ready when you are to make your perfect ring.