The world’s finest diamonds

Welcome to London Diamonds

Changing the world of diamonds and bespoke jewellery

Every idea starts with a problem.

When one of our founders wanted to upgrade his wife’s engagement ring, the world famous boutique he purchased it from was unwilling to buy it back from him for fear of revealing their margins. He realised the real value of a diamond ring came from the quality of the diamond, not the store or brand that sold it.

London Diamonds is different to other diamond businesses and jewellers. We focus on sourcing the best diamond for your budget, regardless of whether you are spending £1,500 or £1m plus. Everything we create is handmade in our London workshop, without compromise. Our team have worked for the biggest jewellery brands, the same ones we now undercut, check out our work here.

All our diamonds are guaranteed to be conflict free. By sourcing stones directly from the diamond manufacturers that polish and certify the stones, we can offer you the highest quality diamonds at close to wholesale prices.

Put us to the test, get a super fast quote here.

Huge choice, personal service & better value.

Once the cost of luxurious showrooms, slick sales staff, advertising and ‘free’ champagne has been accounted for, in addition to the mark up by various middle men and third party retailers, the price paid is far higher than the actual value of the diamonds used.

We do things a little differently. We don’t have a showroom and we don’t have stock that we need to sell on to customers. Our job is to find you the best deal and build exactly what you want. If you are considering a significant diamond, inspect it at our secure viewing facility in London.

Buying and creating beautiful diamond jewellery on the correct terms has been very difficult.

Until now.

If you have any questions, please call us on +44 (0) 207 993 4020, email or LIVE chat with one of our team.

Get a Quote

About Us

We are London based and proud to have clients from 20 different countries. We source diamonds and create bespoke jewellery, which is handmade by our established London workshop. The diamond vault and client meeting facility are in the heart of London’s diamond district. We are perfectionists and passionate about creating beautiful jewellery at a fair price.

Why Us?

The diamond and jewellery businesses needed changing, so we did it.Boutiques rely on marketing and their perceived brand ‘exclusivity’ to overcharge their clients whilst lower-end retailers offer mass produced pieces of low quality. We use the same diamond suppliers as boutiques but without the brand name mark up. More choice, better value and a VIP service.

Price Promise

Our diamonds are sourced from the same suppliers and manufacturers that supply the world’s major luxury brands. We have removed the dealer and jewellery shop from the usual journey a diamond travels before reaching you. Our prices are the lowest in the world. We do not have ‘Black Friday’ or any other type of ‘sales event’, our prices are permanently low.

How Does it Work?

First, we help you choose the best quality diamond available for your budget from the wholesale market. We know what to look for and how to avoid expensive mistakes. If you are buying a significant diamond, inspect it at our secure viewing facility? Then, our designers will produce an amazing 3D design animation for your approval. Once approved, we start the build.

How Long?

The fastest we have ever built a ring was 3 days, but true craftsmanship should not be rushed and we would rather turn work away than take on too much and make compromises. Every piece must be perfect and we are well aware of the trust placed with us by our customers. We would like between 2 and 4 weeks to complete most projects.

Meet Us

Meet with us to discuss your designs and view suitable diamonds in a secure and relaxed environment.

Can bespoke really can cost less than ‘ready made’?


Unbiased Advice

Bespoke Design

Clients from 20 Countries

Established Workshop

Secure Viewing Room

80,000 Loyal Followers on Instagram

Seen diamonds or jewellery online?

Check the price here!

Why pay more for the same diamond? Send us the link and we will check the price for you.


Find out more today

44 207 993 4020

All orders include fully insured home delivery




Value of Diamonds


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Market Activity 2017-2018

Bringing transparency to the Diamond Market

Follow these steps to discover more about buying diamonds with London Diamonds. We offer truly excellent customer service, low margins and helpful staff to guide you.



We offer fully insured worldwide delivery on all orders. All parcels are discreetly, but beautifully, packaged and we use the finest handmade walnut jewellery boxes for all orders.