I knew the design I liked,
you made it a reality,
and you made it beautifully too
– Jayne F, London Diamonds customer, 2018

We search the entire diamond market for you

You approve our hand drawn designs and animations

Handmade in our London workshop & beautifully packaged
Handmade in London, using the finest diamonds
Bespoke Jewellery
Once we have sourced your diamonds, our established London workshop, artists and designers can use them to create a stunning piece of jewellery. Everything we make is handmade at the same location. You approve the CAD designs, 3D animations and hand drawn sketches before committing to the build. If you can imagine it, we can build it for you.
Our team have worked with the world’s best known brands and boutiques, the same ones that we now undercut. They have been at the same site for 24 years and have an unmatched reputation for craftsmanship, professionalism and attention to detail.
Customers often like to see their creations being made or even meet the team that made them, we are very happy to arrange this for you.
You can enjoy your jewellery safe in the knowledge that you have not overpaid for it.