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A few words from our ambassadors

‘Thank you James and team for designing my dream ring and turning it around in 3 days! I can not thank you enough for how at ease you made Ian feel throughout the whole process. Thank you again’  Annie H, London

‘Yesterday I picked up my engagement ring from James and was completely and utterly blown away with how beautiful it turned out! From initial contact, design, diamond sourcing to end product I was kept up to date throughout and could not have asked for a better service, I would 100% recommend James and the team to anyone who is looking for a bespoke jewellers. Thank you so much again’  Fiona L, London

‘Fantastic quality and exceptional service. James went over and about to make sure I was happy. I would highly recommend this company to anyone looking to purchase any jewellery. I will definitely be purchasing again’  M Swan, London

‘So delighted with my gorgeous bangle! James at London Diamonds was so brilliant throughout. I am so glad that I decided to try London Diamonds. I was initially a bit worried about buying online, however I am so pleased that I did. I would recommend them to anyone and urge anyone considering them to go for it’  N Campbell, Belfast

Initially, I had massive reservation about buying an engagement ring online. The thought of potentially purchasing something so important and something that took me a while to save for, without having the ability to travel to do face to face, filled me with worry and it took me a long time to finally make the decision to start the journey with an online service to buy what is one of the more important purchases in my life. After reading countless reviews for various online diamond retailers I decided I’d go for it. London Diamonds reviews seemed to stand out from the rest. Very shortly after completing the online enquiry form, I had my first contact with James. Very friendly and informal and instantly put me at ease. No hard sell and after a few messages back and forth and a couple of photos sent to me to think about I was left to get back to him in my own time with my decision. Once I gave the go ahead, James sourced a beautiful GIA certified diamond and he and his jewellers went to work to produce a stunning ring. In just a few days with updates along the way I received the ring presented in a beautiful box. All on all, a great experience with what I now know to be a fully trustworthy gentleman with a great team behind him and who I will hopefully do business with again some day. Thanks again James’  D Mitchell, Scotland

‘We found James and London Diamonds on Instagram after a pretty disheartening weekend trawling Hatton Garden for an engagement ring – and I am SO glad we did. The service we had from James from the very beginning was absolutely exceptional. Unlike the experience we had had at many retailers, he put absolutely zero pressure on us to make a decision or make payment. His attention to detail is fantastic and he made sure that we were comfortable at every stage of the process. The transparency that London Diamonds offers both on cost and on diamond quality is so refreshing. We didn’t have a sky-high budget, and while some jewellers had seemed to turn up their nose at how much we could spend, James only just rose to the challenge and made sure he could get us the best possible ring for what we had. The result was a ring which exceeded all my expectations, I literally cannot stop staring at it! For those who are worried about buying online, please take my word for it in that you do not need to be nervous. You are in excellent hands. I have already recommended James and London Diamonds to a friend and I would do so to anyone else again in a heartbeat. Thank you so much James and team for the service you gave us. We’ll be back’  Catrin S, London

‘Yesterday I picked up my dream engagement ring and I just can’t stop staring at it! London Diamonds took the time to truly understand what I wanted and created a bespoke ring to the exact spec. With exceptional customer service, attentiveness and high quality production and delivery, I will certainly be celebrating this ring for life and hopefully many more diamond pieces crafted by London Diamonds in the future. Thank you’  Poonam K, London

‘The service from James and London Diamonds was first class from start to finish. From the moment we first spoke and I had no real idea of what I wanted to the moment I collected the most amazing ring and we sat talking about everything with no rush. There was no pressure and no obligation to use them. They found the perfect diamond for the centre stone and we were completely blown away. I’ll be using them again without any hesitation. Thank you again James and London Diamonds for making an already special time even more incredible!’  Chris L, Kent

‘Top, top service. Bowled my other half (now wife) away. Beautiful rings and went above and beyond. Thank you so much!  D Hodder, Essex

‘I received first class service from London Diamonds. Very helpful and responsive to my requests and they designed me the most gorgeous ring. There was no pressure to buy and the focus was always on complete satisfaction. Once the design was settled and payment made, the communication was excellent and I received regular updates. From concept to delivery, the experience exceeded my expectations. Needless to say, I am delighted with my purchase’  H Spencer, Lancs

‘100% excellent service. Very honest advice, would highly recommend!  Theo B, London

‘Stunning ring, unlike any other I’ve seen, it takes your breath away. Superb customer service – better than I’ve experienced in jewellers. I feel I’ve got great value. Can’t recommend the experience too highly’  J Dains, London

‘My fiancé used London Diamonds to make my engagement ring, I couldn’t have asked for a more beautiful ring, delighted. 5 stars and great customer service’  F Bechelet, London

‘Fantastic service! Going above and beyond to get me the ring I wanted in a very short time frame. Pictures and videos don’t do the ring justice, not forgetting the packaging and presentation which was very impressive. Don’t be sceptical about ordering online! You won’t get better service at any high street jewellers. Thank you once again’  U Tahier, Yorks

‘As others have said, don’t be sceptical about buying online, you definitely won’t regret it. Communication from James was first class – thank you for making the process simple and easy. I’d been trawling the internet and looking around shops since November and hadn’t seen anything that caught my eye, until your page popped up on my Instagram. I’m so glad it did else I’d never have found you. Many thanks, it’s a beauty!’  S Bryant, Lincs

‘I can highly recommend London Diamonds. They created my engagement ring exactly the way I wanted it. They inspected over 60 diamonds to find the perfect centre stone and got the design exactly right. The craftsmanship is excellent. Will definitely be coming back for our wedding bands and other jewellery as well’  V Gardner, Sweden

‘Beyond beautiful bracelet and I’ve had lots of lovely comments on it. Exceptional service and very fair pricing. Looking forward to my next purchase from London Diamonds, thanks so very much!’  Kellie J, London

‘The team at London Diamonds were amazing with my mums 50th birthday present. James especially couldn’t have done more to help me. Although I didn’t make the most expensive purchase, they were extremely accommodating and made me feel very important and I got such a lovely product at the end of it all. One VERY happy customer!’  Georgina R, London

‘James, it’s arrived and oh my god, I love it and it fits perfectly. The box is amazing too!  Tracy G, London

‘I did my research and compared the prices, you didn’t let me down. Thank you’ Henry B, London

‘Lovely ring and service was excellent too. James was great’ JB, Herts

‘I didn’t think it was possible but you impressed me. I saved money and my girlfriend is now my fiancé. Nice job James, thanks’ Nish P, Geneva

‘Thank you James, the ring is great and I’m so glad we found London Diamonds’ Jamie P, London

‘Thanks James, it’s beautiful’ M Corr, London

‘You did us proud, thank you. I saw through all the slick marketing of the big names, I ended up with a better GIA diamond and the level of craftsmanship was impeccable. The free polish and engraving were nice touches too. Great personal service’ Lucrezia D, London

‘I wanted a very specific emerald cut diamond, you found it for me, No one could match your price, I’ll be back again’  Claude J, London and Paris

‘I found you on Instagram and it is a great example of social media being useful. Great advice and no sales patter, which I hate. Hope this testimonial is useful and thank you for the fab ring’  P Snowden, London

‘Got to say, I absolutely love the ring! Shown it to friends and family members and they were all blown away. It really is stunning, I couldn’t be happier’  M Harte, London

‘You didn’t ask for this email, but I wanted to let you know how impressed I was with both you and London Diamonds. I had a very specific ring in mind and you made it perfectly. Will recommend you James, thanks again’  C Long, Abu Dhabi 

‘Can’t believe I trusted a business I saw on Instagram to make my engagement ring. Glad I did. Love it!’ P Flannigan, Edinburgh

‘Can’t stop looking at this ring, it’s gorgeous! Thank you again so much! I’m still in shock how quick you managed to get it done! Amazing! D Falconer, Oxford

‘I don’t normally write testimonials, but on this occasion, it’s well deserved. I love my ring, you did exactly what you said you’d do and it shows how much the big names are taking advantage. I keep getting compliments on the ring. Fabulous work, thanks’ Paula M, London

‘Honest and hard working, I felt like I was the nightmare customer for you so you deserve praise. I saved £3,000 and got the exact ring I wanted. Best thing was that you rejected diamonds on my behalf and you didn’t need to do that’ Ellie E, London and Oman

‘Thanks James, you saved my bacon and I still don’t know how you guys made the ring so quick. She loves the ring and I’ll be recommending London Diamonds to anyone that asks’  James G, London

‘Amazing service and a truly outstanding ring at the end of it. Have had non stop compliments on it. Cannot recommend enough. Thank you James’  Z Nowak, London

‘Thanks James for sourcing and designing my stunning yellow pendant. Beautiful craftsmanship and a jewellery piece to treasure for a lifetime! Your service has been second to none and I have already recommended you to family and friends. The whole experience has been seamless and faultless – thank you’ Claire F, London and Cape Town

‘I saw you on Instagram and got a quote. I liked the fact that it felt like you were on my side and didn’t try to convince me to spend more money. I saved over £20,000 and got the same diamond as the ring I saw in the airport. Very happy’ I Rashid, Dubai

‘So happy with my beautiful ring, I can tell every attention to detail has been made and from what I hear from my future husband, fantastic personal service, thank you’  Rosalind S, Essex

‘I can’t recommend London Diamonds enough. They are honest and reliable. They listened to exactly what I wanted, then designed and created…and hand delivered my perfect ring. This was well within my budget. What more can one ask for?! A Suchak, London

‘I can’t thank you guys enough for making my engagement ring. It’s absolutely stunning and everyone comments on it! You listened to every single detail I wanted and made me the perfect ring. The service has been incredible and nothing is ever too much for you guys. I’ll be recommending London Diamonds to all my friends and colleagues as they won’t find any better! Thanks again James and I look forward to you guys making our wedding bands’ Amanda E, Kent

‘Just wanted to thank you again so much for all your hard work and especially your patience with my fussiness. Totally worth the wait, I cannot stop looking at my hand. I was soooo nervous about the colour and shouldn’t have been, I love it now and I will love it forever. I am so glad we found you and your company James’ Danielle G, Poole

‘The ring is magnificent. Thank you so much’ Anna V, London

Additional Information 


London Diamonds insures all orders in shipment. That means that from our door to yours, your purchase is protected. Once your order is dispatched, we will send you a tracking code so you can monitor its journey whilst in transit. Your order will be delivered in discreet, unbranded outer packaging.


All our work, regardless of whether it cost, is wrapped in exactly the same way and comes in one of our hand made walnut boxes. All our packaging is unbranded.


We accept payment by bank transfer or payment card. We have also partnered with PayPal for your convenience.

Quality Guarantee

We are not 100% happy unless you are. If there are any problems, you only need one email address,

If you have any questions please call us or email our team.

Investment Edge Blog