Price, quality, and customer service is second to none. I honestly don’t know what I would have done without this company. Would give 10 stars if I could!
Tyler P
Verified customer
Trusted by 20,000+ clients across 26+ countries
Not sure where to start?
Buying an engagement ring doesn't have to feel overwhelming.
Whether you're just beginning your search or comparing different options, we'll help you understand what really matters so you can buy with confidence.
Lifetime
warranty
warranty
Free
resizing
resizing
Ethical
diamonds
diamonds
Buying an engagement ring is easier than you think.
A simple, stress-free process
We've helped thousands of customers find the perfect ring by focusing on what matters most, not simply the biggest diamond.
1
DISCOVER
We learn about your partner, your ideas and your budget.
2
GUIDE
We'll explain your options clearly and help you understand what offers the best value.
3
Create
Choose from our carefully curated collection or create something completely bespoke.
Guide Download
Diamond buyer guide
Discover the five things that matter most when buying an engagement ring, from setting a realistic budget to choosing a ring they'll love for a lifetime.
Customer stories
What our customers say
Fantastic quality rings and brilliant customer service. The lifetime free-resizing service was also so useful and welcomed. The team are super responsive to emails if you ever need them.
Lance M
Verified customer
Excellent customer service from the team at London Diamonds from start to finish! Will be highly recommending anyone to use this company moving forward!
James M
Verified customer
London Diamonds was recommended by a friend and I couldn’t be happier. From an initial phone consultation to delivery of the ring, and a resize, Miranda and James have been brilliant and delivered a beautiful product and first-rate service. My fiancée loves her new ring, though my photos don’t do it full justice! Thank you so much for making something that is rather difficult a very easy process with excellent advice. Highly recommend.
David C
Verified customer
Absolutely fantastic service from beginning to end. No pushy sales and happy to discuss requirements in detail. Will recommend them to all our family and friends!
E W
Verified customer
BUYING YOUR FIRST ENGAGEMENT RING
Not Sure Where To Start?
Not sure which diamond shape to choose? Wondering what fits your budget? Need a second opinion?
Send us a WhatsApp message and chat directly with one of our diamond experts. We'll answer your questions, share ideas and help you move forward, without any pressure.
No pressure, just expert advice
Tailored to your needs and style
Warranty FAQs
What's included in your lifetime warranty
Your London Diamonds lifetime warranty includes complimentary resizing, professional cleaning, polishing, setting checks and general repairs for the lifetime of your ring.
Resizing policy
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How to arrange servicing
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Repairs & maintenance
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Diamond & setting checks
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Professional cleaning
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What isn't covered
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