Diamond Hub
A smaller diamond can look better than a bigger one
Simple, honest diamond advice from London Diamonds.
Questions
Frequently asked questions
Short answers to the questions people usually ask when they start looking into diamonds.
Why do diamond prices vary so much?
Pricing is affected by factors like cut quality, rarity perception, certification, origin, demand, and how the diamond is sourced through the supply chain.
Does a diamond certificate show when the diamond was bought?
- No. A certificate date only shows when the diamond was graded by a lab such as GIA or IGI, not when it was mined, traded, or purchased.
Can two diamonds with the same grading look different?
Yes. Two diamonds with identical certificates can still perform very differently in real light depending on cut precision, proportions, and overall make.
Are older diamonds lower quality?
Not necessarily. Some older stones can actually represent better value because pricing, demand, and market conditions change over time.
Why doesn’t London Diamonds just sell stock already in-store?
We source diamonds around your brief rather than limiting you to existing inventory. That allows us to compare more options and focus on where the real value sits.
London Diamonds
Need help choosing the right diamond?
We compare diamonds properly, explain what actually matters, and help you avoid paying for things you’ll never see.
